Keywords on Google Verses Twitter

I realized that there is a fundamental difference between keyword strategy on Google as opposed to Twitter.

Whereas on Google you want to position yourself to be found by the potential reader when he “types in” that which he is “looking for”, on Twitter the person enters in a description about himself, how he views himself.

Take, for example, if you are marketing cheap advertising. In Google you would position yourself on the keyword cheap advertising in order to be found by the person who goes and looks for cheap advertising. But in Twitter your potential customers are not going to be found on the keyword cheap advertising. Rather the Twitter search, which is basically a search for people, is how they describe themselves. Someone looking for cheap advertising is not going to call himself Cheap Advertising. You have to define your target market and go after them. Maybe Home Business or Internet Marketing.

Get the idea?

Boruch Rappaport

About Twittering

The Twittering Buzz

You don’t need to be a six-figure internet marketing earner to know that Twitter is red-hot right now, with everybody and his mother twittering full time or part time. Whether you are active on the internet in order to make money, or to have a good time communicating with people, it is impossible that the Twittering buzz hasn’t reached your ears.

Hesitation About Twittering

I can understand that maybe you haven’t gotten your feet wet at Twitter to start twittering. I also held back for a while knowing that any good thing has to be approached correctly, with the proper preparation, and also because of my fear from seeing other people get in trouble over-exposing themselves on Facebook.

The Importance of Twittering

Yet, if you have goals to earn money on the internet, social networks in general and Twittering in particular cannot be ignored. However, go and research the subject, and you will find that although there are people who are using Twitter to drive targeted traffic to their websites (and sales pages), many people don’t know their right from their left, and the only driving they succeed at is to drive people away. There are certain skills that you need in order to use Twitter for twittering to bring real viral traffic to your Paypal button.

Twittering Instruction

As an introduction to my next point, please allow me to say this statement, which you will see soon that I don’t really mean — “I am ready to take you by the hand and to teach you these above-mentioned Twittering skills, so that you can solidify yourself in Twitter, all I ask is ten dollars for my time”.

Maybe you have not yet read my other posts on internet marketing. I am a very big advocate for developing your skills through building your financial education. An attitude that I picked up over a decade ago from Rich Dad Poor Dad, I have followed this advice myself throughout my entire online career. I have never flinched at paying $10 to gain fluency in cpanel, or ftp, or html, or hosting, or autoresponders, or web design fundementals, or Photoshop, or traffic techniques, social networks, and so on. This is the way that you grow, and this is the way that you will save lots of money down the line instead of having to rely other people’s ideas, you will have the skills to bring that pipeline back towards yourself. You will appreciate this when you become big enough that you need an employee, or to regularly outsource. Then you will see that this money is small money, well worth the expense when you find reliable people to buy from.

Twittering Instructional Videos

Anyway, I picked up for myself not long ago these video tutorials on Twitter in order to fill in the holes in my knowledge. This was as a preparation to participate in an online seminar on the subject of Twitter marketing. I bought it for myself, I didn’t think of it as an investment to sell. But when an OTO popped up offering resale rights for a few more bucks, I jumped on it. I enjoy selling resale rights products, if they’re good. And these are excellent.

Just look at the content:

Driving Targeted Traffic To Succeed With Twitter Marketing! 
Fast Ways To Increase Your Twitter Popularity! 
How To Avoid Trouble With Your Twitter Account! 
Getting More Click-Throughs In Links You Tweet! 
Tweaking Your Twitter Page To Make It More Visitor Friendly! 

Will this video series turn you into a Twitter guru? I won’t put my guarantee on that. But they will break down the walls to put you solidly on your two feet in order to cut your way through the Twitter world. With these video tutorials you will be on your way to growing your following in Twitter, and putting before them your Paypal button.

The video series sells for $17, and I am really supposed to sell it for $17. That’s what I paid for it. And the resale rights are a bit on the strict side with threats and so forth. But this blog is only read by our group, and I will take the risk of putting up the product on a sales page heavily discounted. But only until I feel even a whiff of risk, I am not willing to get in trouble over this, rather I would just take it down.

Click Here to purchase the video series. The price fluctuates, if you like it, go for it. If not, just hit refresh, maybe the price will go down, but then again, maybe it will go up.

Enjoy.

Boruch Rappaport

The Launch Of BRap Hosting

During these days I am relaunching my hosting company, BRap Hosting. I say “relaunch”, because indeed about a year ago I launched the business with a different structure, not far from a simple hosting reseller plan, but I quickly discovered a major problem in that too much power was in the hands of one person, (not me), and that if and when he would choose to be an @$$-&*##, he can essentially bring down my whole business. Not smart. So I disappeared sort of, and restructed the business in a different format, and now, well, let’s go!!!

There are three main divisions in BRap Hosting. First and foremost are the hosting packages. BRap Hosting is resolved to maximize customer benefit by supplying him with the best of both worlds — cheap website hosting without compromising excellent customer service. I work with several data centers, all of whom feature 99.99% uptime, but more important to me is the “percieved uptime”, that is, how the end user feels server response. There are many reasons why the user may get time out errors even though the server is technically up. For example, when Henry hogs system resources (before he gets caught), Sam will feel that the server is not responding, even though it is “up”. Anyway, I work with data centers that besides promises and guarantees, in practice the customer has a good experience.

I lowered my prices in order to provide the customer with cheap website hosting, as I am targeting households and small businesses, who don’t have extra money just to throw away. On the other hand, through my background in computer programming, and in education, coupled with my refined character traits and aspiration to be good and to do good for others, my customers position themselves to have above average customer service from a staff which has ears that hear, and a heart with empathy. I still remember not long ago when I was a newbie to internet use, so I understand what it means to be new, yet my understanding and experience are deep, and my ability to explain is well above average.

Since I work with several data centers I have the flexibility to offer two different hosting packages, to fit the customer with a framework which most corresponds to his needs. Additionally, I have the option to easily resolve something which is uncommon, yet does happen, that in retrospect the chosen data center does not correspond with the customers true needs, to move him over to more appropriate framework with a minimum of disruption.

I am offering a reduced rate through Sunday evening GMT, as a way to get acquainted with the company. See the link here:

*** Offer Closed ***

The two other divisions, so to speak, are two blockbuster products which are in production. One of them, pre-hosted niche sites, is sort of finished, just undergoing upgrading for added quality and customer value. The other product you can see on the site, that one is not almost finished.

Additionally, in the “Other Products” department, BRap Hosting offers discounted prices on high quality products which are appropriate for someone with a hosted domain.

I will talk about these products more in later posts.

Boruch Rappaport

My Short Simple Sledgehammer Internet Marketing Lesson

Did you ever have a conversation with someone where they said one word, one statement or question, that turned out to be life changing for you? I have had this on several occasions. One time I went back to the person who said the overwhelming statement many years later and reminded him about the conversation, and lol, turns out he didn’t even remember what he said even when I reminded him and quoted him.

Well, even in online business and internet marketing this happens. I had a private discussion with my mentor Yorgo Nestoridis about six months ago which taught me an important lesson and changed the whole way I looked at things.

Take a look once at my doctored up Yorgoo signup page:

http://freeleads.boruchrappaport.com/

We had learned the lesson then that when you promote something as an affiliate, instead of driving traffic to their domain, to build them up, instead bring the site to your domain and build yourself. Also there you have control over what’s on the page, all the links are under your control. I used this page for about a year until Yorgoo changed their approach with the sign up page to make dynamic content on each and every person’s individual page.

Anyway, there on the left side I added “Ads by Boruch”. I have hundreds of such items sitting on my computer. I was working to get them up on to sales pages and up on the internet. Every time you refresh the page you get a different item, from a random item generator. Yorgo saw the one advertising So and So’s splash page for a free giveaway. I put it there when it was brand new because he is a well known name, and he has a very powerful OTO (one time offer). I was hoping to cash in on a few bucks. But Yorgo told me that I was nuts. Because the generated leads are ten times more valuable than the affiliate commission that I will make from whatever percentage of conversions there will be. And the way it is set up all the leads go to So and So. What I have to do is to send the people to my own autoresponder in order to capture the lead, and then to get for them the free giveaway.

A simple comment, obvious to me now, but this comment changed the whole way that I viewed my online strategy. Just that I don’t expect Yorgo to forget it, because that night at our group get-together he made a point of my mistake so that everyone could learn from it.

They say in my country, “A fool learns from his mistakes. A wise man? He learns from other people’s mistakes.”

Boruch Rappaport

The Importance of Fundementals

This weekend I am going to a seminar to which I have been going monthly since 2007. Generally on the last weekend of the month Yorgoo holds a two day seminar on various topics on internet marketing. I go each month to the Sunday session. Since the end of 2007 the seminars have been building one on another around the general area of harvesting traffic from Google rankings through blogging. Starting next month the theme will change to getting back to strengthening our basic skills and strategies.

I enjoy the seminars very much. It is a nice mix between fundementals and hands on application. That is why they generally limit participation to 20-25 people, so that nobody will be left behind.

Personally, in general, my focus in my online business is on the fundamentals, I believe that this is way to build yourself up. I spent too many years racing after the fast money, and I got burnt quite badly. Also my own personal financial problem is more dependant on the long term solution than the short term solution, and since I have become crystal clear that the short term solution is really, really short, I prefer to bide my time and understand what I am doing, and to build little by little.

Speaking About Fundamentals

I subscribe to many email lists from the gurus and the up-and-coming gurus. I enjoy learning from them, both from their example, and also sometimes from their content. Additionally I don’t mind them selling to me, because I am not averse to spending seven or ten dollars for sincerely good content. “Invest in Your Financial Education”, that is my motto. And I buy, and often I buy with resale rights to recoup my “investment” and for the sake others who are important to me.

You see, I spent too many years and too many dollars following after those who say “do exactly this and do exactly that, and you will become a millionaire like me”. Usually there is something missing that makes it work for them and not for me, and I have come to the conclusion that one of the main differences between me and them is that they have established their authority in the marketplace and generated a following, and I haven’t.

So my plan of action is to learn the basic skills in many many areas, and apply them in practice, to develop my own expertise.

I must have bought tens of quality content-full educational products for myself, each one was another rung in my ladder toward my goal of internet greatness. I have started to organize those that I bought with resale rights on a simple page (so far) so that others who feel like I do can also benefit from quality content to forward their growth. Check it out at this link:

http://boruchrappaport.com/products/

If you are subscribed to this blog I will sell it to you at a discount. Just leave a comment and mention that it is private, so that I won’t publish it, and I will get back to you.

Boruch Rappaport

BRap Hosting

BRap Hosting Webhosting Services

I do not keep it a secret that I have a hosting business at the above link. However, I must report that I currently have a problem with my whmcs installation, so even though you can see the site, you cannot get in to the software. Therefore the Knowledgebase, Announcements, and Support that I provide are unavailable. I have someone working on it, and I hope that it will be resolved by today already.

If you are interested in any additional information, please contact me at “support at braphosting.net”

Boruch Rappaport

http://braphosting.net

What is Yorgoo (Cont. from a previous post)

3) The third advantage is that by promoting your Yorgoo, you thereby promote all of the other programs that have a link in the back office. Take Agloco for example, a number of my downline signed up for Agloco through their back office, so with no extra work I had there an automatic downline. Agloco is no longer with us, obviously. But there are others.

The plan is to add a few bulldozer programs which will make you extra money automatically, just by developing your Yorgoo.

4) Every weekday night at 9 pm London time there is a training session with Yorgo and Bianca (and Zo) at the Yorgoo chat and conference room, http://www.yorgotalk.com/ . In the English call there are about 20-30 that are there every night. There Yorgo discusses fundamentals and details about various aspects of Internet Marketing, and we develop projects together, and opportunities together. Those who stuck it out day after day, week after week, month after month, they grew in 2007 from ignoramuses to savvy marketers. I recommend highly to try it out, and see if you can find your place there. There is no cost. This is free high level education.

In summary, there is place for all different kinds of people there in Yorgoo. You can shop around, try to understand, and decide where you fit in. We work here as a team, helping one another. This point is more valuable than gold, more valuable than all of the above points put together, appreciate it!

Boruch Rappaport

http://braphosting.net

What is Yorgoo (Cont. from a previous post)

1) The first point, the first level, is as a traffic builder. Traffic is the lifeblood of all online (and offline) business. Yorgoo is set up to develop for you a viral traffic mechanism. When you set up your Yorgoo back office, and promote your Yorgoo link, you will develop a downline, and then they will sign up under you for the various traffic exchanges and safelists and other things that you have there in the back office. All of the traffic exchanges give you referral traffic, so when your downline members surf on the various te’s you get Free Traffic. If you work with your downline and keep them interested (this is really applicable for the Pros) it just builds and builds and snowballs. All of this can be done for no cost. I personally have a significant number of downline members at most of the te’s through Yorgoo, and therefore I regularly get some free traffic. I try to give back some of these “interest payments” to my stronger surfers. This all relates to generic, untargeted traffic. Targeted traffic is generated through different projects that we work with together in the nightly calls, see below.

2) Leads and Downline Builder. If you do the same as above as a Pro, which costs only $10 per month, then besides getting the viral traffic mechanism that I mentioned above, you also get the email addresses, which means that you develop a downline which stays with you, that you have exclusive control of, that you can communicate with (in an intelligent non-abusive manner), and so forth. Only you have contact with your downline, not your referrers. (Of course, the administration has the emails of everyone, but they use it only for “Admin” functions). This is extremely valuable — let’s say that you work tooth and nail to develop a downline at Agloco, you promote and promote and promote, you invest your time and your money until you have 100’s of downline members. What happens if Agloco goes bust (which it did)? Then you’re left with nothing. You never had the email addresses, so kaput. Yorgoo provides you with a downline that stays with you. True, people can drop out, there’s no coercion here, it’s a free country. But even if Yorgoo would close you still have the email addresses, just that then the rules of the game would change. I have a number of Pros doing this choice.

YORGOO Pro is a Subscription to a non-profit program, where the funds are reinvested into development and products they make available to the subscribers at no fee or for next to nothing with the ambition to equip the subscribers at no or a fraction of the cost with the same type of infrastructure online heavyweights are using to compete. YORGOO invests in technology, education and products which help to improve your performance.

Still to be continued …

Boruch Rappaport

http://braphosting.net

What Is Yorgoo?

Since 2007 I have been active in the insider Yorgoo group, a site which from the outside focuses on Free Traffic and Free Leads, but actually is much more than that.

To get the most out of Yorgoo it is important to understand what Yorgoo is, and what it is not.

Most of us are used to seeing money-making programs advertised on the internet  — affiliate programs where you sell someone else’s product or service, or MLM, and so forth. For example, I got to Yorgoo through the recommendation of my sponsor at GDI, where you build a network by selling hosting packs. The product is good, and you bring somebody in and the company gives you a cut of the monthly payments, there at GDI it is a dollar per person per month on five levels (if I remember correctly). And so on and so forth, I am sure that you understand what I am talking about. (Since then I have opened up my own hosting company, and I can offer much better).

Yorgoo is not really that, not really a money making enterprise in and of itself. This idea does exist there in the sense that when one of your downline members upgrades to Pro you get a one time payment of $3, and when he upgrades to Ycademy Gold, you get a monthly cut. But I think that to relate to Yorgoo in that way won’t really give you the success that will justify the time spent. This is the accepted outlook amongst most of the members that I know and work with.

Rather, Yorgoo is a Tool that can benefit you in many ways. From what I see from my experience, and from my downline, Yorgoo can be a power-house tool on four different levels.

To be continued …

Boruch Rappaport

http://braphosting.net

More about Traffic

In my previous post, my first post, I started to talk about the importance of sending traffic to your website, and about the various kinds of people in the buyers marketplace. Today I would like to broaden the discussion.

Internet marketers are all here on the internet for the main purpose of making money. We are building relationships and having fun, but in general this is secondary. Our primary goal is to make money. Now, to make money you have to sell your product, for example selling an item, or getting signups for an affiliate program, and so forth. Now, to make sales requires traffic. Just like a physical store requires people coming in to the store, so does an internet business. If nobody comes in the store you get no sales. If someone comes into the store, he might buy, and he might not. It’s a numbers game. A certain percentage of the people who come in just look around and then leave. A certain percentage of Those ask a question about an item, and then leave. A certain percentage of THOSE, actually buy the item. The more traffic the more lookers, the more lookers the more askers, the more askers the more buyers.

How many people are required to enter the store to make a sale? Well, obviously it depends on many factors, but in a general sense it splits itself into two situations:

Let’s say that you have a store in the boondocks with no other stores around. You get people to your store by word of mouth and by advertising in the local media. In this case, people coming to your store are “targeted traffic”, they are coming to your store because they are reasonably interested in your merchandise, otherwise they wouldn’t make the effort to come. There your percentage of buyers per person entering the store will be higher. Many are holding their credit card in their hand already before they walk in.

But let’s say you do it a different way – let’s say you put your store in a shopping mall, and you don’t advertise at all. Nobody knows you are there, and they only discover you when they come to the mall for other reasons – to visit a different shop, or to get out of the sun or rain, or to take the kids to play. Then you will also have people coming into your store out of side interest, but it is less “targeted”, more the “cold market”. There you will need more people coming in to produce a question which will produce a sale.

The same is true on the internet, you have targeted traffic, and untargeted traffic, the warm market and the cold market.

I am part of the insider group at Yorgoo — Free Traffic and Free Leads. This is what Yorgoo is all about, developing various traffic systems and mechanisms to use in developing your online business, whatever it is; and also to supply you with generic leads (for the Pros); and to build you up with business principles to help you succeed in whatever you are doing, or whatever you want to do online. In principle, untargeted generic traffic and leads are harvested from setting up the Yorgoo back office and surfing, and targeted traffic is harvested from various Google and other search engine optimization strategies which are covered in the nightly talks. A third way of acquiring traffic is through the social networks, but more on that a different time.

Developing a traffic mechanism, the way things are now, is closely tied up with developing a network, a list, which is also valuable for you for ten other different things. If you invest in your Yorgoo, invest your time or your money or both, you will build for yourself a tool that will serve you whatever you want to do on the internet.

It can be done for free, but it takes time (but there are short cuts). It can be done without time, but it costs money. But it doesn’t come without that four letter word W-O-R-K, at least a little bit lol. We all know that ours is the “Push Button Generation”, we want everything quick, fast foods, fast this, fast that. “Put Your Business On AutoPilot”. How many times have you heard that? There IS something to that, but it is down the road a bit, later. At the beginning you have to work, physically work, the same as if you are opening a grocery store.

Boruch Rappaport

http://braphosting.net