More about Traffic

In my previous post, my first post, I started to talk about the importance of sending traffic to your website, and about the various kinds of people in the buyers marketplace. Today I would like to broaden the discussion.

Internet marketers are all here on the internet for the main purpose of making money. We are building relationships and having fun, but in general this is secondary. Our primary goal is to make money. Now, to make money you have to sell your product, for example selling an item, or getting signups for an affiliate program, and so forth. Now, to make sales requires traffic. Just like a physical store requires people coming in to the store, so does an internet business. If nobody comes in the store you get no sales. If someone comes into the store, he might buy, and he might not. It’s a numbers game. A certain percentage of the people who come in just look around and then leave. A certain percentage of Those ask a question about an item, and then leave. A certain percentage of THOSE, actually buy the item. The more traffic the more lookers, the more lookers the more askers, the more askers the more buyers.

How many people are required to enter the store to make a sale? Well, obviously it depends on many factors, but in a general sense it splits itself into two situations:

Let’s say that you have a store in the boondocks with no other stores around. You get people to your store by word of mouth and by advertising in the local media. In this case, people coming to your store are “targeted traffic”, they are coming to your store because they are reasonably interested in your merchandise, otherwise they wouldn’t make the effort to come. There your percentage of buyers per person entering the store will be higher. Many are holding their credit card in their hand already before they walk in.

But let’s say you do it a different way – let’s say you put your store in a shopping mall, and you don’t advertise at all. Nobody knows you are there, and they only discover you when they come to the mall for other reasons – to visit a different shop, or to get out of the sun or rain, or to take the kids to play. Then you will also have people coming into your store out of side interest, but it is less “targeted”, more the “cold market”. There you will need more people coming in to produce a question which will produce a sale.

The same is true on the internet, you have targeted traffic, and untargeted traffic, the warm market and the cold market.

I am part of the insider group at Yorgoo — Free Traffic and Free Leads. This is what Yorgoo is all about, developing various traffic systems and mechanisms to use in developing your online business, whatever it is; and also to supply you with generic leads (for the Pros); and to build you up with business principles to help you succeed in whatever you are doing, or whatever you want to do online. In principle, untargeted generic traffic and leads are harvested from setting up the Yorgoo back office and surfing, and targeted traffic is harvested from various Google and other search engine optimization strategies which are covered in the nightly talks. A third way of acquiring traffic is through the social networks, but more on that a different time.

Developing a traffic mechanism, the way things are now, is closely tied up with developing a network, a list, which is also valuable for you for ten other different things. If you invest in your Yorgoo, invest your time or your money or both, you will build for yourself a tool that will serve you whatever you want to do on the internet.

It can be done for free, but it takes time (but there are short cuts). It can be done without time, but it costs money. But it doesn’t come without that four letter word W-O-R-K, at least a little bit lol. We all know that ours is the “Push Button Generation”, we want everything quick, fast foods, fast this, fast that. “Put Your Business On AutoPilot”. How many times have you heard that? There IS something to that, but it is down the road a bit, later. At the beginning you have to work, physically work, the same as if you are opening a grocery store.

Boruch Rappaport

http://braphosting.net